Independent Strategist
I work with the people behind things that are grown, made, and traded with care.
These are the founders, importers, producers, and businesses trying to close the distance between where something comes from and the people it reaches. Part strategist, part thought partner, part project lead, I help people get clear on what they're doing, and then I help them bring it to life.
Work with me.
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Thinking Partner
Strategy, Counsel, Clarity
You know what you're building but you're too close to see it clearly, or the words won't come. I listen, ask the hard questions, and help you find the path through. I've done this as a chief of staff, as a consultant, and as the person my people call when things get hard. For some, this is where we’ll start, and for others, it's all you’ll need.
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Strategy
Direction, Narrative, Plan
Once you're clear on what you're building, the question is how you're going to take it into the world. I help you work that out: the narrative that runs through everything, the channels and moments that make sense for your objectives, and a sequence that's realistic and achievable. The plan might lead to a content strategy, an event, a platform, a sales or partnership approach, or something else entirely, and the form always follows the goal.
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Making It Happen
Creative Production, Project Management, Delivery
You have something specific to deliver: a launch, a campaign, a platform going live, a deadline that can't move. I step in, structure the work if needed, and see it through from the first conversation to the final delivery, holding the big picture and the details for you at the same time.
About me.
Hi, I'm Jocelyn.
Over the past 15 years I've lived and worked across 30+ countries on six continents, with the UN, with founders, with small teams building something from the ground up. The through-line in all of it has always been the same: I see connections between people, ideas, systems, and opportunities. I ask questions, identify patterns, and help others find clarity when things feel complicated, stuck, or difficult to articulate.
I'm most at home working with people who are artists at heart, and who care deeply about where things come from. From farmers and makers, to the importers and businesses built around craft and trade, the economics and the ethics of those worlds light me up.
These days, I'm based in British Columbia and work with clients across Canada and the world. When I'm not working, you'll find me squeezing one more plant into the garden, on a mountainside, or somewhere with a film camera.
If you're building something meaningful and looking for a strategic partner, I'd love to hear from you.
Let’s connect.
Contact me.
